In Touch with the Latest Trends and Close to the Consumer

If you take a look at the food and beverage market worldwide, you can see that there is a vast range of trends at present.

One of these is the increasing demand from many consumers for more natural products. “Natural” is therefore one of the product claims most frequently used by beverage manufacturers to distinguish their new product launches in recent years. And in the non-alcoholic beverage sector, the most common positioning used by producers to launch their new products in 2009 was “free from artificial additives”, as backed up by the latest figures from renowned market research institute Mintel GNPD. Our natural tea, fruit and herbal extracts can make a valuable contribution to both of these trends: our extracts lend products a genuine taste and colour experience – entirely without artificial additives or E numbers.

Added functional benefits called for

It is not only taste and high-quality botanicals that are the key factors when it comes to scoring points among consumers as a manufacturer these days. The trend is going more and more towards products that enhance wellbeing. These include beverages or milk products that have beneficial properties regarding relaxation, vitality or digestion. And last but not least, you can enthuse your clients with products that strengthen the cardiovascular system. Our extracts can lend beverages and food all of these positive properties. Some of our selected extracts boast a high ORAC value, a measure for antioxidant potential. And as we stubstantiated in two studies, rooibos and green tea extracts, as well as flower extracts such as hawthorn, cistus and jasmine, can curb skin inflammations and enhance skin cell vitality.

The latest trends – and how you can tap into these with Plantextrakt

Genuine and natural taste experience
Enhancing healthy skin
Great colours without E numbers