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Zeitgeist in a Teacup

As a supplier of teas and botanicals which is represented all over the world, we know many international target markets as well as local developments. What taste preferences and consumer habits characterise consumers in the individual countries and markets? What trends are materialising? Our international network affords us access to the expertise we need to answer questions like these.

For us, the stimuli coming from the individual markets are key factors in meeting the right tastes of consumers – and bringing “Zeitgeist” into the teacup. We work under the premise that, if we stay a step ahead, then our customers can benefit from this innovative edge, too.

Current Trends in the Tea Market
undefinedFunctional herbal infusions
undefinedNaturalness
undefinedResponsible consumption
undefinedConvenience
undefinedExotic fruits
undefinedHealthy ingredients (e.g. antioxidants)