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Close to Nature

Consumers’ awareness of healthy and natural ingredients has seen immense growth in recent years: the consumer of today is much more attentive when it comes to lists of ingredients and recipes – most likely partly because of the rising number of food allergies and intolerances. This means that healthy and natural products are in higher demand than ever before. A trend that fits in perfectly with the natural product, tea.

Tea stands not only for relaxation and indulgence, but above all for naturalness. These properties open up a wealth of opportunities for positioning new products. A similar trend can also be seen in the market: renowned market research institute Mintel GNPD has found a significant rise in new product launches for beverages and teas advertised using the term “natural”. Their numbers increased from 700 in 2007 to some 1,000 product launches in 2009.

We will support you in putting together tea blends that satisfy consumers’ high demands in terms of taste and naturalness. What’s more, Martin Bauer offers a wide range of product qualities, such as “organic” and “Fair Trade”.