More than ever before, consumers take a closer look at the ingredient lists of beverages, seeking for wellness-related products that not only quench thirst, but also proactively improve wellbeing. They look especially for claims like real, natural, organic, or low sugar. Therefore, it is not surprising, that the current market growth, within the RTD tea and herbal sector, comes from a growth in the premium and ultra-premium segments, that offer these healthy benefits, the consumers are looking for.
A REAL BREW BREAKTROUGH
In line with the current trend for more naturalness, the Martin Bauer Group has launched a game changer for the ready-to-drink industry: Strong Infusions
Strong Infusions are freshly brewed leaf teas or botanicals with an authentic taste and loaded with flavor and crisp finish. No concentrate, powder or added sugar is used, to enhance the flavor of the product. A Strong Infusion reveals simply the natural taste of high-quality components, sophisticated brewed, demanded by increasingly discerning beverage drinkers.
HOW WE BREW IT?
Our selected, highest grade teas and botanicals are brewed via a unique, gentle process, with minimal exposure to heat. This allows for the full flavor and aromas of the tea, and botanicals to be transferred straight to your products, easing the complexity of manufacturing on your end. This special production method means our shelf-stable products are consistent, batch to batch.
CREATE YOUR OWN FLAVOR!
Not only are Strong Infusions natural, authentic and healthy but everyone can create their own distinctive taste profile.
Altogether it comes in 14 core offerings – ranging from a crisp, quenching Ceylon Tea infusion to a bright, sparkling Hibiscus. Our Roasted Mate infusion is from Brazil, as Martin Bauer teams are on site with direct access to wild Mate cultivation. But these are just examples of the many unique flavor profiles we can custom create for you.
Meet us at Fi Europe 2019 in Paris, December 3 to 5. Once a year, the food and beverage ingredients industry meets at the leading international […]Learn more