Martin Bauer Group presented their innovative Tea and Herbal Strong Infusions product line at the April 2018 Beverage Forum in Chicago.
We showcased six Strong Infusion products, each highlighting a different ingredient. Concepts ranged from a familiar taste profile in the RTD Ceylon Tea Strong Infusion to a unique taste profile in RTD Roasted Mate Strong Infusion. Visitors were excited about the real brewed taste experience. “We see Tea and Herbal Strong Infusions as a game changer in the premium and ultra-premium beverage sectors,” said Gary G. Vorsheim, Vice-President of Extract Sales for North America. “Through the use of high quality raw materials and our unique gentle brewing process, Strong Infusions retain the authentic taste experience consumers continue to search for in the ever crowded RTD segment.”
As the RTD markets continue to mature, consumers are opting for premium and ultra-premium products in unprecedented volumes. U.S. Market data indicates that growth within the RTD tea and herbal categories is from the premium/ultra-premium segments, those brands with high quality brewed infusions and ingredients. With over 35 years of experience in extracting tea and herbals we are in a unique position to provide the beverage industry with quality ingredients for all segments from dry mixes to premium and ultra-premium RTDs.