Every four years, the beverage and liquid food industry meets at drinktec, a leading global trade show in Munich. All exhibits revolve around beverage and packaging innovations, as well as future-oriented production technologies. Manufacturers from all over the world, including major international corporations, use this platform to unveil new products and engage with specialist audiences. Plantextrakt, an all-round specialist for tea, herbal and fruit extracts in the international beverage industry, had its own booth at the fair. An enthused, international trade audience was treated to more than 30 different drinks under the claim “Let the taste grow!” From classic iced tea, “freshly brewed” RTD tea drinks to smoothies and beer-mix drinks — no taste buds were left out. Existing and prospective customers could try out the range of beverages on display. “The response was extremely good — visitors from all over the world wanted to get to know our product ideas for tea, herbal and fruit extracts and a wide variety of infusions,” explains Claus Swatosch, Sales Manager at Plantextrakt.