Our approach

We are committed to environmental and social responsibility

Accepting responsibility is nothing new to our fourth generation family business. We are convinced that holistic sustainable thinking and acting is an intrinsic component of our corporate responsibility and the foundation for long-term, value-adding growth.

As a global company with strong local roots, we want to promote sustainability both locally and globally and therefore comply with the UN 2030 Agenda for Sustainable Development.

Since our supply chain extends all the way back to countries where our botanicals are sourced, we leverage our influence to improve specific social and ecological conditions in those countries through our projects. Our specially developed sourcing standard mabagrown® underscores our commitment to this goal. With our botanicals being sourced from over 80 countries around the world, our actions have a positive, global impact.


Our responsibility is focused on four core pillars:

Value-creating Growth

We aim for long-term, value-adding growth to offer reliability to our partners, customers and employees. Our entire value chain works together as partners under this goal while complying with all national and international laws.


We consider the environmental implications of our actions today to be able to harvest tomorrow. In recognition that biodiversity must be protected and the soil preserved during cultivation and wild harvesting of our botanicals, we have set our own targets in the areas of energy, emissions and water.

Supply chain

Transparency in the supply chain forms the basis for the sustainable sourcing of our botanicals. With the help of various tools, we ensure that our supply chain is respectful of human rights and child-labor free. In order to improve the working and living conditions of local communities, we develop projects that are friendly to the environment and social structures.

Employees & Communities

We offer our employees a positive working environment fostering skills training, continued education, work-life balance, diversity and equal opportunities. Our engagement in communities where our sites are located is important to us.

Code of conduct
Supplier code of conduct

Examples of our commitment

We walk the talk

Future Prospects in Zimbabwe’s Agriculture

We are cultivating organic and fair trade certified botanicals that are suited to the regional climatic conditions on two tests farms in Zimbabwe.
This is creating around 900 jobs on farms. Around 4,500 small farmers and botanical collectors are being trained in agricultural matters. Since rural households on an average consist of around seven family members, around 30,000 people in total benefit from this project.

Learn more: Zimbabwe - employment and future prospects in agriculture

Learn more: Fair and organic from Zimbabwe

Wastewater treatment plant in Germany

Our wastewater treatment plant at the Vestenbergsgreuth site purifies wastewater from our processes and ensures an appropriate quality standard for direct discharge. Anaerobic wastewater treatment produces biogas that generates energy in the form of electricity and heat, which, in turn, is used to operate the plant.

In a nearby workshop, people with disabilities have built a huge “bee hotel” which has attracted many “guests“.


In order to maintain biodiversity, our team of ten experts works closely with our raw material partners, offering expert advice and ongoing monitoring to promote ecologically sustainable production methods.

Ecological education in Paraguay

In collaboration with a raw materials partner in Paraguay, we have participated in waste management activities in local communities.

We organized various workshops at a school in Lima to sensitize students and teachers to the environmental impact of waste. Younger generations not only learn proper handling of waste, but also serve as multipliers in their communities.

Working and living conditions in Egypt

In collaboration with an Egyptian raw materials partner, we have implemented a number of measures to improve the working and living conditions of partner employees, their families and local communities.

For example, a medical care center has been built to fully cover the health needs of employees and their families. Two of the farms in remote desert regions have also been equipped with water treatment plants.